# 1- Researching Purpose ### Beyond Labels: My Philosophy of Independent Music Production Yeah, I am a small artist, and I would actually benefit from accessing the audience of a record label: It would make exponentially grow my audience and I would get the recognition of being selected in a sea of music that come out every day. In this regard, the choice of going for a self production, has its roots in a more philosophical reflection regarding where today's music industry is headed, together with a deep research work on why do I make music. The answer to the latter question, was facilitated by reading Rick's Rubin book [The Creative Act,](https://www.goodreads.com/book/show/60965426-the-creative-act) which It was incredibly helpful in my artistic growth, and which I recommend to anyone that wants to explore creativity and creative process. It was absolutely life-revealing for me, and It made me realise, that I make and want to keep making music as a pure artform, as an honest expression of myself. I want to stay far from trends, what sells more and what not. My mission is to keep making music as uncompromising expression of taste, life, and sound. Given this premise, when I started this record, I didn't aim to any target label to align to, or to any hot subgenre trend that DJs would be most likely to pick up at the record store. I had three constants I was not willing to compromise: 1. I want to tell a story that comes from within, not from the outside. 2. I want it to transcend time. 3. I want it on vinyl. ## Why vinyl? Because owning a physical copy of the music you like is an act of connection and intentionality towards your music taste, even if you don't have one and you are still developing it. Buying and keeping a record has so much more dimensions than listening something from a one-dimensional Spotify playlist. Not mentioning the act of support towards the efforts that went into making that record. Should everyone buy records then? No, of course not. Streaming has its perks, let's be honest. But should you start a small collection with records that deeply changed you or that you like very much? Probably yes. Everything it's so easy these days, we are consuming music like sugar, and I truly believe that you should own the music that touches you or that moves you. Spending an hour at the record store, exploring and choosing a record, creates a personal connection that ties it deeply to your feelings. It’s not just an nostalgic act, but work and reward, with intention. Owning a record collection is an intergenerational cultural legacy; having a Spotify playlist is fleeting—you own nothing, and those songs will fade once Spotify goes bankrupt. Should everyone buy records? Maybe not, but can I dream of an ideal world where they do? Absolutely. And that's what I strive for. ### Why so serious? I am very serious about music, music saves people lives, music heal your trauma, makes you think of new ideas, and it's vibrational magic - certainly the most divine thing in this world. I want o preserve its genuine consumption. Or at least do my part. Why not CDs or Cassette? That is a great question, and the answer mostly converges between two concepts: 1. Financial budget 2. Practicality For this time, I want to focus on one physical media.